A New Generation of Leaders is Critical to the Future of Automotive

Posted by Natalie Peterson

We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer.

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Topics: Digital Experience

Digital Marketing Stats Every Auto Dealer Should Know

Posted by Danny Chan

1.94 Billion websites on the internet.

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Topics: Digital Marketing, SEO, Digital Experience

Secrets to Building a Successful Relationship with Your PPC Partner

“Partnership has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. Partnering is becoming the weapon of choice for today’s successful competitors.” – Curtis E. Shakian

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Topics: PPC, Digital Marketing, Digital Experience

AI in 2020: What's Real, What's Fake, What's Next?

Last week I had the pleasure of speaking at Evanta’s 2019 CISO Executive Summit in St. Louis. My talk was titled “AI in 2020: What’s Real, What’s Fake and What’s Next?”

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Topics: Artificial Intelligence, Data Science

Google Analytics vs. Google Search Console: What's the Difference?

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

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Topics: PPC, Digital Marketing, SEO

4 Lead Management Metrics to Measure Success

“What gets measured gets managed.” – Peter Drucker

How does your business define sales success? While some sales teams look strictly at bottom line sales numbers or total units sold, it’s important to remember that any and all available lead management data can help your business evaluate team and individual performance. To help, we’ve put together a list of the top CRM metrics that can help you identify and achieve success.

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Topics: Digital Experience

10 Best Sources for Digital Marketing News & Insider Info

Posted by Danny Chan

As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:

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Topics: PPC, SEO, Digital Experience

Google Ads Targeting: How to Build More Effective Campaigns

Posted by Bill Jackson

Jumping into the various types of targeting in Google Ads can be a daunting task. If you've had trouble building out a good ad campaign, take a look at our list of tips that highlight examples of the most common types of targeting. And, why your ad campaigns should be utilizing each.

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Topics: PPC, Digital Experience

5 Behavioral Science Principles You Can Use everyday

Posted by Chris Dornfeld

Creating a great culture starts with collecting all the underlying whys.

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Topics: Culture, Employee Engagement, Behavioral Science

Improve Sales Incentive Program ROI When You Move The Middle

Often in initial conversations with potential clients, we’ll hear “Oh, we have a sales incentive program.  We take our top salespeople on a trip every year.”  While a nice trip can be very appealing it’s not really an incentive because not everyone can earn.  Rather, it’s a way of recognizing top performance.  And this recognition is something we recommend to our clients.

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Topics: Sales Incentives, Incentive Program Design, Move The Middle, Optimization