Creating a great culture starts with collecting all the underlying whys.
Often in initial conversations with potential clients, we’ll hear “Oh, we have a sales incentive program. We take our top salespeople on a trip every year.” While a nice trip can be very appealing it’s not really an incentive because not everyone can earn. Rather, it’s a way of recognizing top performance. And this recognition is something we recommend to our clients.
HR professionals today are more than familiar with the concept of corporate or organizational culture. You wouldn’t be reading this if you weren’t. Executives openly ask if they have the right culture in place to meet their goals. Merger and acquisition analysts spend countless hours looking at how a new purchase will affect the corporate culture. A Google search for “organizational culture” brings back 12 million hits. Type in “corporate culture” and you get 48 million.
Today we welcome Steve Cox as a guest blogger. Steve currently leads the Business Development team at Maritz Motivation and he brings a fresh perspective, with a twist of fun, to the conversation.
The Great Customer Loyalty Points Debate
If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.
I have a confession to make. I’m a point hoarder. You know, when I earn points, hotel nights, or miles in a loyalty program or my employee engagement program at Maritz Motivation, I like to accumulate a lot so I can use them to get something meaningful. For example, when one of my best friends invited me to join her on an incentive trip to Maui earlier this year, I treated us to a fabulous spa at the Fairmont on Wailea Beach. Our massages at the luxury resort were rather pricey, but you know what they cost me? Nothing. I used my points that I earned at work.
I love Instagram.
Consumers have opinions on just about everything. So, what if a company’s loyalty program rewarded customers for the opinions that matter most to the business?
What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?