We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer.

1.94 Billion websites on the internet.

“Partnership has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. Partnering is becoming the weapon of choice for today’s successful competitors.” – Curtis E. Shakian

Last week I had the pleasure of speaking at Evanta’s 2019 CISO Executive Summit in St. Louis. My talk was titled “AI in 2020: What’s Real, What’s Fake and What’s Next?”

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

“What gets measured gets managed.” – Peter Drucker

How does your business define sales success? While some sales teams look strictly at bottom line sales numbers or total units sold, it’s important to remember that any and all available lead management data can help your business evaluate team and individual performance. To help, we’ve put together a list of the top CRM metrics that can help you identify and achieve success.

As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:

Jumping into the various types of targeting in Google Ads can be a daunting task. If you've had trouble building out a good ad campaign, take a look at our list of tips that highlight examples of the most common types of targeting. And, why your ad campaigns should be utilizing each.

Creating a great culture starts with collecting all the underlying whys.

Often in initial conversations with potential clients, we’ll hear “Oh, we have a sales incentive program.  We take our top salespeople on a trip every year.”  While a nice trip can be very appealing it’s not really an incentive because not everyone can earn.  Rather, it’s a way of recognizing top performance.  And this recognition is something we recommend to our clients.