As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:
1.) Google “The Keyword” Blog
Of course, there’s no better way to get in the know than by listening to what comes out of the horse’s mouth. If you sort through the fluff—the hay, if you’ll indulge me—there’s a great deal of info to be had from Google’s blog. I tend to sort through Google news and blog topics that interest me and fall in line with our industry, such as “Machine Learning” and “Made by Google,” to name a couple.
2.) Google Ads Blog
Google Ads is another “horse’s mouth” blog we rely on heavily to get our PPC news and updates. Although posts come along sparingly, there’s not a single marketer amongst us who doesn’t lap the new ones up. In fact, this blog is the main resource we utilize when creating and modifying our clients' paid search strategies.
Since 2004, Moz has been a leading force in the industry, offering insights, updates, and tips galore. It began as SEOmoz, a blogging site focused on, well, SEO. Then came consulting and a name change (Moz). Then came SEO software and subscription services. Now? Moz does a lot of work for and with inbound marketing strategies, but it’s their blogs that I’m after.
Breaking news isn’t what Copyblogger is best known for, but if refining your wordsmithing skills is important, you’ll find no better resource than their blog. Any content marketer worth their weight in syntax should breathe in Copyblogger posts as if they were oxygen. They’re chockful of valuable insight that may very lead to a lifesaving “a-ha!” moment.
5.) Search Engine Land
SEO. SEM. Mobile. Local. Social. Yes, I am just listing links from their site’s navigation bar, but it aids in making my point that Search Engine Land is as close to an end all, be all resource as it gets. Many of the marketers at Maritz Motivation are avid readers of SEL—we’re on an acronym-name basis now—and head to their front page each morning. It’s basically like a second cup of java, especially when SEL releases a “best of” compilation.
6.) Media Post
Diversity is what Media Post does best, offering up news from all sorts of industries, including auto dealer marketing and online advertising. You’ll have to sort your way through an assortment of articles to find something that caters to your industry, but there’s definitely no shortage of quality content to be gobbled up. Plus, if you’re like me, their posts will bring out your inner journalist.
7.) The SEM Post
While being fashionably late to a party is a thing (arguably), tardiness is never a positive trait to have if you’re delivering the news. The SEM Post doesn’t have to worry about that, however, as it’s frequently the first to arrive on the scene with digital marketing updates and the freshest of fresh stories.
It’s known as the place “where marketers go to grow,” and grow you shall when you subscribe to HubSpot’s marketing blog. Whether you’re a video advertiser or content creator HubSpot’s content broaches many related albeit nuanced topics and themes. One day you’ll discover a few posts about how to produce YouTube videos that garner lots of return visits. The next day there will be an infographic on how to write quickly without birthing crappy content. Then, when you least expect it, BAM—a post about SMART goals. And you can bet they’re all interconnected, engaging and relevant to what you do in even the subtlest way.
9.) Small Business Trends
Sometimes branching out of your comfort zone is a good thing, even if it’s just into another one. Small Business Trends is just that: an alternate comfort zone in which you’ll discover a heckuvalota info that somehow plays into your niche. For instance, as a company that works mostly in the automotive SEO industry, we’ve helped many car dealers improve their strategies by simply keeping a finger on the country’s retail and car-shopping trends. Dig a little, and you’ll no doubt find an eye-opening article that’ll change how you approach a subject, project, or technique.