Barry Kirk

Recent Posts

Using Crisis to Connect: How to Create Deeper Customer Relationships

Posted by Barry Kirk

In our lives “before” – before COVID-19, before massive economic disruption, before increasing unemployment – it was okay if you primarily saw your loyalty program as a means to drive more transactions for your brands.  In fact, that was probably working for you pretty well.  But we’re in a different market now, one where consumers are suddenly evaluating brands and purchase decisions very differently.

Read More

Topics: Consumer Loyalty, Video, Thought Leadership

The Great Customer Loyalty Points Debate

Posted by Barry Kirk

If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.

Read More

Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Strategy, Reward Points, Program Design, Optimization, Reward Program Design

The State of Global Loyalty: A Conversation about Europe (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?

Read More

Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Retain Customers, Engage Customers

The State of Global Loyalty: A Conversation about Turkey (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Turkey

Read More

Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: A Conversation About South Africa (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the U.S.? How are companies around the world addressing the evolving challenges of customer retention? And what can U.S. loyalty marketers learn from their global counterparts? 

Read More

Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: Conversation about Latin America (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Latin America

Read More

Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Global, Retain Customers, Engage Customers

 

We're Problem Solvers.

When people believe in something, they work harder for it. Whether they're sales people, employees, partners or customers, we inspire people to be at their best for your business. 

Our areas of expertise include:

Subscribe Here!

Recent Posts