Barry Kirk

Recent Posts

The Debate on Customer Loyalty and the Future of Points

Posted by Barry Kirk

The Great Customer Loyalty Points Debate

If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Strategy, Reward Points, Program Design, Optimization, Reward Program Design

The State of Global Loyalty: A Conversation about Europe (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Retain Customers, Engage Customers

The State of Global Loyalty: A Conversation about Turkey (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Turkey

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: A Conversation About South Africa (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the U.S.? How are companies around the world addressing the evolving challenges of customer retention? And what can U.S. loyalty marketers learn from their global counterparts? 

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: Conversation about Latin America (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Latin America

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Global, Retain Customers, Engage Customers