Digital Experience Strategy Team

Recent Posts

5 Priorities for your auto dealership during a pandemic

The COVID-19 pandemic is changing things for not just us and our families, but also the auto industry as a whole. Showrooms have shuttered across the country. Leads are dwindling. Even service bays are running with skeleton crews as more and more drivers ditch the office to begin working from home. And while the situation may feel overwhelming, it’s comforting to know that we’re in this together, and we’ll get through it together.

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Topics: Digital Experience

Future of Automotive Retail Summit: Industry Insights

The annual Future of Automotive Retail (FAR) Summit, presented by Maritz Automotive, brought together OEMs, dealers, technology disruptors, academics and industry experts to discuss the state of the automotive industry and its future. 

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Topics: Automotive, Digital Experience

Northwood University's Maritz Automotive Scholarship Winners Announced

Maritz Automotive is dedicated to understanding, embracing and developing the future of automotive retail. This year marks a new investment in that future as Maritz Automotive partners with Northwood University to award a scholarship to three individuals who will undoubtedly bring innovation and growth to the auto industry.

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Topics: Digital Experience

Secrets to Building a Successful Relationship with Your PPC Partner

“Partnership has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. Partnering is becoming the weapon of choice for today’s successful competitors.” – Curtis E. Shakian

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Topics: PPC, Digital Marketing, Digital Experience

Google Analytics vs. Google Search Console: What's the Difference?

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

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Topics: PPC, Digital Marketing, SEO

4 Lead Management Metrics to Measure Success

“What gets measured gets managed.” – Peter Drucker

How does your business define sales success? While some sales teams look strictly at bottom line sales numbers or total units sold, it’s important to remember that any and all available lead management data can help your business evaluate team and individual performance. To help, we’ve put together a list of the top CRM metrics that can help you identify and achieve success.

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Topics: Digital Experience

 

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