Evan Snively

Recent Posts

Two Reasons HENRYs are the Most Important Subset of Millennials

Posted by Evan Snively

Before we get into the reasons why HENRYs are the most important subset of millennials, you might be asking yourself what millennial HENRYs are and why you should care.

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Topics: Loyalty, Brand Loyalty, Loyalty Program Design, Research, Case Study

Why should loyalty marketers care about decision parlaysis?

Posted by Evan Snively

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.

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Topics: Loyalty, Consumer Loyalty, Applied Science, Behavioral Science, Thought Leadership