As we move past the early reactive response period of the coronavirus pandemic, brands eager to shift into recovery mode first need to stop and ask one critical question: "What does this mean for our customers?"

As we move past the early reactive response period to the coronavirus pandemic, companies eager to shift into recovery mode first need to stop and ask one critical question: "What does this mean for our employees?" 

Editor’s Note: This post was co-written by Nicole Harris and Dawn Schillinger.

Since February, the whole world has been a captive audience watching one breaking news update roll in after the other, documenting the spread of COVID-19 and its impact on our daily lives.

The spread of COVID-19 has impacted various elements of our lives. While many working adults are navigating the new normal of working from home, those who are parents may also be faced with having their children's education shifting to at-home as well.