As businesses around the world are feeling the effects of the spread of COVID-19, the novel coronavirus, many organizations are responding by telling their teams to begin working from home. 

Maritz Automotive is dedicated to understanding, embracing and developing the future of automotive retail. This year marks a new investment in that future as Maritz Automotive partners with Northwood University to award a scholarship to three individuals who will undoubtedly bring innovation and growth to the auto industry.

We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer.

Last week I had the pleasure of speaking at Evanta’s 2019 CISO Executive Summit in St. Louis. My talk was titled “AI in 2020: What’s Real, What’s Fake and What’s Next?”

As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

Jumping into the various types of targeting in Google Ads can be a daunting task. If you've had trouble building out a good ad campaign, take a look at our list of tips that highlight examples of the most common types of targeting. And, why your ad campaigns should be utilizing each.

Creating a great culture starts with collecting all the underlying whys.

Editor's Note: Today we welcome our guest, Mollie Lombardi. This is the third and final part in a 3 part series about workplace culture under a microscope. But first, make sure you check out part 1 and part 2.

Whether you realize it or not, leaders set the tone for the corporate culture from the top. While they alone cannot shift or create culture, leaders are one of the most important resources when it comes to: (1) amplifying or starving your organizational culture; and (2) reinforcing organizational norms and expectations. The key to encouraging both of these foundational principles is the often-under-appreciated skill of giving feedback. Aptitude Research has found that when managers are trained in this critical role of giving feedback, there’s much greater alignment around performance expectations as well as organizational culture. 

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.