Cautious Commerce: How Crisis Has Changed Your Customers

As we move past the early reactive response period of the coronavirus pandemic, brands eager to shift into recovery mode first need to stop and ask one critical question: "What does this mean for our customers?"

In this video, two of our thought leaders - Barry Kirk, VP of Strategic Services for Maritz Motivation and Dr. Laurel Newman of the Maritz Behavior Science and Innovation Team - engage in a lively discussion of the current emotional and psychological state of consumers and how behavior science can provide critical insights to drive effective customer engagement in the months ahead.

For more insights, download our related white paper 3 Key Elements to Connecting with Consumers in Crisis, and watch part one of this video series where our thought leaders revealed strategies for effective employee engagement during the COVID-19 crisis.

Topics: Loyalty, Behavioral Science, Engage Customers