Investing in Culture During Times of Trouble

Posted by Chris Dornfeld

Companies around the globe are feeling the impact of COVID-19 and are instructing their employees to work from home or even laying off part of their staff. As schools are closing, some through the end of the school year, many remote employees will have to parent their children and support their education as best they can. (Here are some educational resources for working parents during this time).

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Topics: Culture, Employee Experience Platform, Recognition, Research, Rewards, ROI, Retain Employees, Thought Leadership

Education Resources for Parents Working from Home

The spread of COVID-19 has impacted various elements of our lives. While many working adults are navigating the new normal of working from home, those who are parents may also be faced with having their children's education shifting to at-home as well.  

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How to Manage Remote Teams Through COVID-19

Posted by Matt Stolpe

As businesses around the world are feeling the effects of the spread of COVID-19, the novel coronavirus, many organizations are responding by telling their teams to begin working from home. 

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Topics: Engage Employees

Northwood University's Maritz Automotive Scholarship Winners Announced

Maritz Automotive is dedicated to understanding, embracing and developing the future of automotive retail. This year marks a new investment in that future as Maritz Automotive partners with Northwood University to award a scholarship to three individuals who will undoubtedly bring innovation and growth to the auto industry.

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Topics: Digital Experience

A New Generation of Leaders is Critical to the Future of Automotive

Posted by Natalie Peterson

We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer.

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Topics: Digital Experience

Digital Marketing Stats Every Auto Dealer Should Know

Posted by Danny Chan

1.94 Billion websites on the internet.

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Topics: Digital Marketing, SEO, Digital Experience

Secrets to Building a Successful Relationship with Your PPC Partner

“Partnership has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. Partnering is becoming the weapon of choice for today’s successful competitors.” – Curtis E. Shakian

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Topics: PPC, Digital Marketing, Digital Experience

AI in 2020: What's Real, What's Fake, What's Next?

Last week I had the pleasure of speaking at Evanta’s 2019 CISO Executive Summit in St. Louis. My talk was titled “AI in 2020: What’s Real, What’s Fake and What’s Next?”

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Topics: Artificial Intelligence, Data Science

Google Analytics vs. Google Search Console: What's the Difference?

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

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Topics: PPC, Digital Marketing, SEO

4 Lead Management Metrics to Measure Success

“What gets measured gets managed.” – Peter Drucker

How does your business define sales success? While some sales teams look strictly at bottom line sales numbers or total units sold, it’s important to remember that any and all available lead management data can help your business evaluate team and individual performance. To help, we’ve put together a list of the top CRM metrics that can help you identify and achieve success.

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Topics: Digital Experience