Why should loyalty marketers care about decision parlaysis?

Posted by Evan Snively

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.

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Topics: Loyalty, Consumer Loyalty, Applied Science, Behavioral Science, Thought Leadership

Behavioral Science and the Loyalty Experience

The lack of understanding that brands have in terms of the human mind, and how it applies to their ongoing loyalty efforts, is concerning in today’s market.

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Applied Science, Behavioral Science, Thought Leadership