Four Reasons Why AI Will Change Loyalty Forever

At Maritz Motivation, we are making a commitment to AI. This is not a “here today, gone tomorrow” trend. It’s going to become an invaluable tool which transforms industries. Loyalty is one of those industries. In fact, loyalty presents some unique opportunities, which makes it ripe for AI functionality.

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Topics: Loyalty, Loyalty Program Design, Research, Artificial Intelligence, Rewards, Data Science, Card Products, News, Thought Leadership, Reward Program Design

How to Build Brand Loyalty Today and Tomorrow (Podcast)

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Artificial Intelligence, Retain Customers, Engage Customers

Maritz Motivation - A History of Innovation

If necessity is the mother of invention, perhaps innovation is its father.

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Topics: Recognition, Employee Engagement, Sales Incentives, Artificial Intelligence, Rewards, News

IRF: Transparent corporate culture now an imperative

The Incentive Research Foundation (IRF) released its annual trends report, and as is always the case with IRF offerings, it includes plenty of pertinent and interesting information. The 10 trends with implications for incentive travel and reward and recognition programs include: 

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Topics: Culture, Employee Engagement, Sales Incentives, Research, Behavioral Science, Artificial Intelligence, Rewards, Merchandise, Data Science

IRF Study: Timing is Just Right for an AI Explosion

There is a famous quote, attributed to anonymous, "We are the middle children of history, born too late to explore the Earth, born too early to explore the stars." Fortunately for us, we were born at the perfect time for Artificial Intelligence. A few years ago, AI was technologically impossible. A few years from now, all of the low-hanging fruit will have been picked. But right now, in most industries, if you can apply AI to your business, you might be the first person in history to do so. That's awesome to think about.

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Topics: Loyalty Program Design, Research, Artificial Intelligence, Thought Leadership, Reward Program Design