As we move past the early reactive response period of the coronavirus pandemic, brands eager to shift into recovery mode first need to stop and ask one critical question: "What does this mean for our customers?"
Making data-driven decisions is a best practice. But in times when historical parallels are scarce, where else should one turn for guidance?
In this video, I'll share the basics of two key behavioral science principles that will help your team better predict how customers will respond to your loyalty program during this crisis.
There is no shortage of businesses who are doing their part to slow the spread of COVID-19 and adopting new approaches to taking care of their customers, employees and the rest of the general population while keeping their own business healthy. During these times, communication is key, and the health and safety of the public should be a top priority for businesses.
Topics: Behavioral Science
You’ve probably noticed by now that things are a little bit… hectic. All across the world, people are making adjustments to their daily lives, including where and how they work, in response to the coronavirus. This is behavioral change on a massive scale, and behavioral science can offer insights into how to effectively manage your thoughts, feelings and behaviors to make your adjustments as smooth as possible.
Topics: Behavioral Science
Creating a great culture starts with collecting all the underlying whys.
I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.
The lack of understanding that brands have in terms of the human mind, and how it applies to their ongoing loyalty efforts, is concerning in today’s market.
Like many people I begin the day by checking my email, a task which normally includes sifting through no less than 30 emails from retailers vying for my attention. And while some see this as an opportunity to mass-delete, I am excited to begin a new conversation with brands who want to have me as a customer (like most conversations, some are more engaging than others, but that’s a topic for another day).
Maritz Motivation, a leader in providing loyalty solutions to US and global companies, led a keynote and panel discussion at the Wise Marketer Group’s 2019 Loyalty Academy Conference, held on March 6 and 7.
For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.