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In our lives “before” – before COVID-19, before massive economic disruption, before increasing unemployment – it was okay if you primarily saw your loyalty program as a means to drive more transactions for your brands. In fact, that was probably working for you pretty well. But we’re in a different market now, one where consumers are suddenly evaluating brands and purchase decisions very differently.
If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.
Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Strategy, Reward Points, Program Design, Optimization, Reward Program Design
I have a confession to make. I’m a point hoarder. You know, when I earn points, hotel nights, or miles in a loyalty program or my employee engagement program at Maritz Motivation, I like to accumulate a lot so I can use them to get something meaningful. For example, when one of my best friends invited me to join her on an incentive trip to Maui earlier this year, I treated us to a fabulous spa at the Fairmont on Wailea Beach. Our massages at the luxury resort were rather pricey, but you know what they cost me? Nothing. I used my points that I earned at work.
Topics: Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Program Design, Reward Program Design
Consumers have opinions on just about everything. So, what if a company’s loyalty program rewarded customers for the opinions that matter most to the business?
Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Rewards Program Design, Strategy, Reward Points, Optimization
What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?
Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Retain Customers, Engage Customers
The State of Global Loyalty: A Conversation about Turkey
Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers
What does customer loyalty look like outside of the U.S.? How are companies around the world addressing the evolving challenges of customer retention? And what can U.S. loyalty marketers learn from their global counterparts?
Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers
The State of Global Loyalty: A Conversation about Latin America
Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Global, Retain Customers, Engage Customers
Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.
Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Artificial Intelligence, Retain Customers, Engage Customers
I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.
Topics: Loyalty, Consumer Loyalty, Applied Science, Behavioral Science, Thought Leadership
