5 Priorities for your auto dealership during a pandemic

The COVID-19 pandemic is changing things for not just us and our families, but also the auto industry as a whole. Showrooms have shuttered across the country. Leads are dwindling. Even service bays are running with skeleton crews as more and more drivers ditch the office to begin working from home. And while the situation may feel overwhelming, it’s comforting to know that we’re in this together, and we’ll get through it together.

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Topics: Digital Experience

Future of Automotive Retail Summit: Industry Insights

The annual Future of Automotive Retail (FAR) Summit, presented by Maritz Automotive, brought together OEMs, dealers, technology disruptors, academics and industry experts to discuss the state of the automotive industry and its future. 

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Topics: Automotive, Digital Experience

Northwood University's Maritz Automotive Scholarship Winners Announced

Maritz Automotive is dedicated to understanding, embracing and developing the future of automotive retail. This year marks a new investment in that future as Maritz Automotive partners with Northwood University to award a scholarship to three individuals who will undoubtedly bring innovation and growth to the auto industry.

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Topics: Digital Experience

A New Generation of Leaders is Critical to the Future of Automotive

Posted by Natalie Peterson

We live in a world entirely ruled by technology, and younger generations utilize the internet for basically everything. As such, modern car shoppers expect communication to be fast and their experience to be impeccable when shopping for vehicles online. In an ever-changing world of automotive retail, dealers must now learn how to adjust to each and every customer.

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Topics: Digital Experience

Digital Marketing Stats Every Auto Dealer Should Know

Posted by Danny Chan

1.94 Billion websites on the internet.

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Topics: Digital Marketing, SEO, Digital Experience

Secrets to Building a Successful Relationship with Your PPC Partner

“Partnership has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. Partnering is becoming the weapon of choice for today’s successful competitors.” – Curtis E. Shakian

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Topics: PPC, Digital Marketing, Digital Experience

4 Lead Management Metrics to Measure Success

“What gets measured gets managed.” – Peter Drucker

How does your business define sales success? While some sales teams look strictly at bottom line sales numbers or total units sold, it’s important to remember that any and all available lead management data can help your business evaluate team and individual performance. To help, we’ve put together a list of the top CRM metrics that can help you identify and achieve success.

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Topics: Digital Experience

10 Best Sources for Digital Marketing News & Insider Info

Posted by Danny Chan

As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:

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Topics: PPC, SEO, Digital Experience

Google Ads Targeting: How to Build More Effective Campaigns

Posted by Bill Jackson

Jumping into the various types of targeting in Google Ads can be a daunting task. If you've had trouble building out a good ad campaign, take a look at our list of tips that highlight examples of the most common types of targeting. And, why your ad campaigns should be utilizing each.

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Topics: PPC, Digital Experience

 

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