The State of Global Loyalty: A Conversation about Europe (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Retain Customers, Engage Customers

The State of Global Loyalty: A Conversation about Turkey (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Turkey

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: A Conversation About South Africa (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the U.S.? How are companies around the world addressing the evolving challenges of customer retention? And what can U.S. loyalty marketers learn from their global counterparts? 

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Global, Engage Customers

The State of Global Loyalty: Conversation about Latin America (Series)

Posted by Barry Kirk

The State of Global Loyalty: A Conversation about Latin America

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Global, Retain Customers, Engage Customers

How to Build Brand Loyalty Today and Tomorrow (Podcast)

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Artificial Intelligence, Retain Customers, Engage Customers

Key Takeaways from the LoyaltyLive Blockchain Conference

Posted by Brian Steele

LoyaltyLive was a recent conference supporting the convergence of loyalty and blockchain, bringing together thought leaders from both worlds for knowledge exchange and education. I attended the conference as an "optimistic skeptic," hoping to uncover the ways that blockchain will disrupt the loyalty industry.

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Topics: Loyalty, B2B Loyalty, Engage Customers

Engaged Customers Come From Engaged Employees

In the hospitality industry, employees make or break the guest experience. And while it may seem common sense, it needs to be said: Asking employees to treat guests better than they’re treated themselves isn’t a road to a quality customer experience.

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Topics: Employee Engagement, Hospitality, Retain Employees, Retain Customers, Engage Customers, Engage Employees, Thought Leadership

A Perfect Storm of Science and Art

Posted by Nick Foppe

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.

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Topics: Behavioral Science, Strategy, Data Science, Program Design, ROI, Engage Customers, News, Attract Customers, Creative