As we move past the early reactive response period of the coronavirus pandemic, brands eager to shift into recovery mode first need to stop and ask one critical question: "What does this mean for our customers?"

What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?

The State of Global Loyalty: A Conversation about Turkey

What does customer loyalty look like outside of the U.S.? How are companies around the world addressing the evolving challenges of customer retention? And what can U.S. loyalty marketers learn from their global counterparts? 

The State of Global Loyalty: A Conversation about Latin America

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.

LoyaltyLive was a recent conference supporting the convergence of loyalty and blockchain, bringing together thought leaders from both worlds for knowledge exchange and education. I attended the conference as an "optimistic skeptic," hoping to uncover the ways that blockchain will disrupt the loyalty industry.

In the hospitality industry, employees make or break the guest experience. And while it may seem common sense, it needs to be said: Asking employees to treat guests better than they’re treated themselves isn’t a road to a quality customer experience.

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.