Improve Sales Incentive Program ROI When You Move The Middle

Often in initial conversations with potential clients, we’ll hear “Oh, we have a sales incentive program.  We take our top salespeople on a trip every year.”  While a nice trip can be very appealing it’s not really an incentive because not everyone can earn.  Rather, it’s a way of recognizing top performance.  And this recognition is something we recommend to our clients.

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Topics: Sales Incentives, Incentive Program Design, Move The Middle, Optimization

The Great Customer Loyalty Points Debate

Posted by Barry Kirk

If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Strategy, Reward Points, Program Design, Optimization, Reward Program Design

Build Loyalty While Gaining Consumer Insights

Consumers have opinions on just about everything. So, what if a company’s loyalty program rewarded customers for the opinions that matter most to the business?

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Rewards Program Design, Strategy, Reward Points, Optimization

3 Challenges Facing Employee Engagement Today

We have overcome so many challenges in addressing employee engagement. Time was, HR and engagement leaders had to convince the organization of the importance of investing in rewards and recognition, then engagement — and today, holistic solutions have appeared from the possibilities of technological advancement to bring engagement, wellness, rewards, and so many other aspects of workforce management together in one unified platform. It’s a different time.

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Topics: Culture, Employee Engagement, Recognition Program Design, Data Science, Program Design, Global, Optimization, Technology, Engage Employees

What to Look For in an Employee Engagement Platform

We’ve been discussing the content from our latest ebook — “Go From Data to Direction: Defining an Employee Engagement Platform for the Modern Workforce” — over the past week. So far, we’ve covered the three challenges facing employee engagement today. Today, we’ll discuss what features you should expect from your employee engagement solution. Let’s jump in!

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Topics: Employee Experience Platform, Employee Experience, Employee Engagement, Strategy, Data Science, Retain Employees, Optimization, Technology, Engage Employees

Considerations for Hiring for Cultural Fit

For the past quarter-century, American businesses have expended untold amounts of time and money trying to engage their employees and build a company culture on a foundation of core values and beliefs, attempting to drive passion, purpose and commitment. 

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Topics: Culture, Employee Engagement, Program Design, Optimization, Attract Employees