Google Analytics vs. Google Search Console: What's the Difference?

Did you know that Google offers more than 100 products, tools and services? While all of these products add some value for website owners, two are particularly important for digital marketers: Google Analytics and Google Search Console.

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Topics: PPC, Digital Marketing, SEO

10 Best Sources for Digital Marketing News & Insider Info

Posted by Danny Chan

As marketers, it can be hard to stay up on all the news and updates in our field. To help out, our team has compiled a list of the 10 best sources for digital marketing news and insider info:

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Topics: PPC, SEO, Digital Experience

Google Ads Targeting: How to Build More Effective Campaigns

Posted by Bill Jackson

Jumping into the various types of targeting in Google Ads can be a daunting task. If you've had trouble building out a good ad campaign, take a look at our list of tips that highlight examples of the most common types of targeting. And, why your ad campaigns should be utilizing each.

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Topics: PPC, Digital Experience