The Debate on Customer Loyalty and the Future of Points

Posted by Barry Kirk

The Great Customer Loyalty Points Debate

If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it's worth taking note of a debate that briefly raged at a Loyalty Academy Conference hosted by The Wise Marketer.

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Strategy, Reward Points, Program Design, Optimization, Reward Program Design

Confessions of a Point Hoarder

I have a confession to make. I’m a point hoarder. You know, when I earn points, hotel nights, or miles in a loyalty program or my employee engagement program at Maritz Motivation, I like to accumulate a lot so I can use them to get something meaningful. For example, when one of my best friends invited me to join her on an incentive trip to Maui earlier this year, I treated us to a fabulous spa at the Fairmont on Wailea Beach. Our massages at the luxury resort were rather pricey, but you know what they cost me? Nothing. I used my points that I earned at work.

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Topics: Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Program Design, Reward Program Design

Build Loyalty While Gaining Consumer Insights

Consumers have opinions on just about everything. So, what if a company’s loyalty program rewarded customers for the opinions that matter most to the business?

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Rewards, Rewards Program Design, Strategy, Reward Points, Optimization

The State of Global Loyalty: A Conversation about Europe (Series)

Posted by Barry Kirk

What does customer loyalty look like outside of the United States? How are companies around the world addressing the evolving challenges of customer retention? And what can US loyalty marketers learn from their global counterparts?

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Loyalty Program Design, Rewards, Reward Points, Retain Customers, Engage Customers