Four Reasons Why AI Will Change Loyalty Forever

At Maritz Motivation, we are making a commitment to AI. This is not a “here today, gone tomorrow” trend. It’s going to become an invaluable tool which transforms industries. Loyalty is one of those industries. In fact, loyalty presents some unique opportunities, which makes it ripe for AI functionality.

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Topics: Loyalty, Loyalty Program Design, Research, Artificial Intelligence, Rewards, Data Science, Card Products, News, Thought Leadership, Reward Program Design

Why should loyalty marketers care about decision parlaysis?

Posted by Evan Snively

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer? I suffer from decision paralysis.

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Topics: Loyalty, Consumer Loyalty, Applied Science, Behavioral Science, Thought Leadership

Behavioral Science and the Loyalty Experience

The lack of understanding that brands have in terms of the human mind, and how it applies to their ongoing loyalty efforts, is concerning in today’s market.

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Topics: Loyalty, Consumer Loyalty, Brand Loyalty, Applied Science, Behavioral Science, Thought Leadership

Barry Kirk Keynotes the Wise Marketer 2019 Loyalty Academy Conference

Maritz Motivation, a leader in providing loyalty solutions to US and global companies, led a keynote and panel discussion at the Wise Marketer Group’s 2019 Loyalty Academy Conference, held on March 6 and 7.

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Topics: Loyalty, Consumer Loyalty, Loyalty Program Design, Behavioral Science, Technology, Thought Leadership

Engaged Customers Come From Engaged Employees

In the hospitality industry, employees make or break the guest experience. And while it may seem common sense, it needs to be said: Asking employees to treat guests better than they’re treated themselves isn’t a road to a quality customer experience.

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Topics: Employee Engagement, Hospitality, Retain Employees, Retain Customers, Engage Customers, Engage Employees, Thought Leadership

IRF Study: Timing is Just Right for an AI Explosion

There is a famous quote, attributed to anonymous, "We are the middle children of history, born too late to explore the Earth, born too early to explore the stars." Fortunately for us, we were born at the perfect time for Artificial Intelligence. A few years ago, AI was technologically impossible. A few years from now, all of the low-hanging fruit will have been picked. But right now, in most industries, if you can apply AI to your business, you might be the first person in history to do so. That's awesome to think about.

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Topics: Loyalty Program Design, Research, Artificial Intelligence, Thought Leadership, Reward Program Design

Investing in culture during times of trouble

Posted by Chris Dornfeld

With the ever-increasing pace of change, organizations are not only under pressure to perform and transform, but they also face increased competition from all directions as they do it. And that doesn’t even include leadership changes, M&A activity, reorganizations or any number of typical crises that surface from time to time. Any of these pressures can result in bad behaviors and disengaged employees driving down performance, increasing turnover rates and eroding financial performance.   

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Topics: Culture, Employee Experience Platform, Recognition, Research, Rewards, ROI, Retain Employees, Thought Leadership

Your patient experience will never exceed your employee experience

Posted by Chris Dornfeld

A conversation with patient experience experts.

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Topics: Recognition, Employee Experience, Employee Engagement, Healthcare, Providers, Events, Thought Leadership